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About Us

FitPass Network was born from the frustrations of traditional fitness memberships. The status quo was to be locked into a long-term contract with just one fitness center, or several separate contracts with different fitness centers. In our eyes, this out-dated custom was unacceptable. FitPass solves this problem by creating one membership that gives you access to many different fitness options, providing both the flexibility and freedom to do what you want, when you want. Today you feel like practicing Yoga, so do it. Tomorrow you feel like a boot camp, so do it. Next week, you don’t feel like either, so go lift weights, take a martial arts class, or try any of the different fitness options available throughout San Diego. No matter what your fitness needs or goals are, FitPass gives you what your mind, body, and soul desires. We thank you for your support and hope to help bring you health and happiness.

  • - From all the People and Partners that make the FitPass Network possible

The Team

Michael Keplinger, CEO and Co-Founder

Michael has 12 years of professional work history including finance, technology and entrepreneurial experience. He was recently working with Lighthouse Venture Capital Group, assisting in due diligence, business case modeling, and investment recommendation for current and prospective portfolio companies in the Web 2.0 and Software as a Service (SaaS) industry. He is a co-founder of consumer health products business in Phoenix, AZ where he currently sits on the Board of Directors, and has previously served in various roles such as COO and CFO to grow the company to over $4M in annual revenue within three years.

Germán Parra, CMO and Co-Founder

Germán Parra was born and raised in Chile; he has visited more than 25 states in the U.S. and several countries in South America. With a Master of Computer Engineering from the University of Chile he worked for three different startups in the U.S. and Chile, developing a career in the business side of things as a relational marketing consultant and a sales account manager for IT business solutions providers.

His technology background and keen interest in how businesses work have led him to develop technology strategies for large corporate clients and to influence high level management towards their implementation.

Germán completed his MBA program at the Rady School of Management at UCSD in 2009. His focus was on strategy & business decision making. He excels at leveraging the power of analytics and personal relationships, to create compelling messages that drive the evidence based decision making that drives better business results.

He speaks Spanish and English, he loves sports (a soccer fan who watched 7 games live at the World Cup in South Africa 2010 including the final), music and movies. He travels as much as he can, and talks about the wonders of Chile all the time. If you ever want to learn more about his country, do not hesitate to ask!